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Branding

Will Hungry Jacks get flame-grilled in trade mark bun fight?

1013 675 Emma Macfarlane

McDonald’s has taken beef with the ‘Big Jack’ trade mark, alleging it infringes on multiple trade marks it holds for its well-established ‘Big Mac’ burger.
The lesson to be learned from this IP stoush – proactive brand protection is commercially invaluable.

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