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IP Protection

‘paulinehanson.com.au’ domain name directs users to refugee advocacy website – The importance of owning domain names related to your brand

951 608 Emma Macfarlane

The commercial significance of effective brand protection cannot be understated. Many businesses and celebrity personalities ensure that they protect their names, logos and other distinguishing brand elements. There are, however, some less obvious elements that can be easily overlooked – for instance, your domain name. If you do not take adequate steps to secure and…

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