What happens when a brand name becomes part of everyday language?
https://macfarlane.law/wp-content/uploads/2020/11/Esky.jpg 1013 675 Emma Macfarlane Emma Macfarlane https://secure.gravatar.com/avatar/0bd9b2aa4ce4415a9538d18321a15f0d?s=96&d=mm&r=gWhen brand names replace or become synonymous with particular products, irrespective of the what name is on the product, the brand essentially becomes a victim of its own success. Here’s some tips to avoid falling victim to ‘brand genericide’.
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